Brand Design
Info
Led the visual identity transformation for a historic German art academy's campus media and its internal IT department. Established brand guidelines and conducted hands-on workshops to empower technical teams to independently produce on-brand documentation.
Year
2025
Client/ University
Client: Kunstakademie Düsseldorf
Topic
Brand Guidelines, Communication Management, Strategy Development
INFOSCREEN BRAND IDENTITY & GUIDELINES
The Brief: Develop an engaging visual identity and brand guidelines for campus infoscreens at one of Germany’s oldest traditional art academies to capture the attention of students accustomed to non-digital media.
The Strategy: Created high-contrast, vibrant visual standards tailored to screen placements and student habits. Standardized templates and comprehensive guidelines ensured seamless brand continuity and easy handover for future operators.
IT DEPARTMENT BRANDING & EMPOWERMENT OF CO WORKERS
The Brief: Establish accessible design guidelines and training to enable non-design IT staff to independently produce clear, brand-aligned documentation and user manuals.
The Strategy: Developed a legible design system and a tailored Canva manual, backed by hands-on brand and design workshops to empower IT workers to manage, create, and oversee their own visual assets efficiently.
IT OFFICE FLEX-DESK POSTER CAMPAIGN
The Brief: Design an intuitive visual signage system for a newly renovated IT office featuring flexible workspaces to streamline table booking and navigation.
The Strategy: Created functional, humor-driven poster designs naming workspaces after common tech tools (e.g., Printer, Wi-Fi), combining workplace utility with inside tech humor to improve adoption and office morale.
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