Strategy, Brand & Visual Design
Info
A collection of projects focusing on brand identity, visual strategy, and targeted content design across local initiatives, hospitality, and cultural organizations. Short description of the projects below in the order of projects on website.
Year
2026
Client/ University
La Víbria Intercultural, Baumann Bar, Dijous Intercoolturals
Topic
Brand Identity, Social Media Campaign, Event & Creator Management, Data Visualization
POP-CULTURE MERCHANDISE:
The Brief: Create high-engagement physical brand collateral to drive foot traffic and build instant affinity with young attendees at local cultural pop-ups.
The Strategy: Designed a limited-run sticker collection leveraging humor, local culture references, and contemporary pop trends.
RECRUITMENT & VISUAL STRATEGY
The Brief: Design an engaging, accessible visual campaign to boost awareness and applications for international volunteer programs among local youth.
The Strategy: Translated complex organizational information into clear, high-impact social assets and promotional materials focused on community and personal growth.
VISUAL IDENTITY REFRESH & DIGITAL CONTENT STRATEGY
The Brief: Modernize the visual brand image and establish a consistent content strategy for a local venue to increase engagement with a younger demographic.
The Strategy: Developed a cohesive visual system for physical touchpoints and digital channels.
EVENT & CREATOR MANAGEMENT
The Brief: Drive attendance and community engagement for a local event series through targeted digital content and strategic local partnerships.
The Strategy: Spearheaded event promotion by combining content strategy and collaboration & management of local creators and collectives.
ANNUAL REPORT & INTERACTIVE DATA
The Brief: Transform unstructured raw data, complex metrics, and scattered project logs into a clear, engaging annual report for stakeholders.
The Strategy: Cleaned, audited, and structured disparate datasets using Excel and Tableau to build a unified information framework. Applied visual design principles to translate raw statistics into intuitive charts, impact metrics, and interactive map visualizations.
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